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Brands wasted $54m on digital ads in Q3, almost half on Facebook, audit claims

Brands wasted $54m on digital ads in Q3, almost half on Facebook, audit claims
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John vlasakakis

Next&Co wins health network client and medical cannabis clinic client

Next&Co wins health network client and medical cannabis clinic client July 5, 2021 10:34 Digital media agency Next&Co has added two clients, health network Healthia and medical cannabis clinic Cannadoc. The announcement: Independent digital media agency Next&Co has added two new ASX listed clients to its growing portfolio: integrated allied health network Healthia and medicinal cannabis clinic Cannadoc. The agency will manage digital media strategy for both companies, following a competitive pitch process. Healthia, which operates a network of podiatry and physiotherapy clinics and B2B businesses, came on-board with Next&Co after the agency carried out an audit of the company’s digital media advertising spend via its new media auditing tool Prometheus.

Leann ellisonJohn vlasakakisChief marketing officerThird avenueதலைமை சந்தைப்படுத்தல் அதிகாரிமூன்றாவது அவென்யூ

Are shoppable livestreams the next wave of ecommerce innovation?

Are shoppable livestreams the next wave of ecommerce innovation? Brands looking to be at the intersection of shopping and entertainment are eyeing the opportunities of social ecommerce The pandemic has accelerated the shift to online shopping, and with it has come innovative ways retailers and brands are connecting with consumers. Livestreaming is one of the growing new ways consumers can shop in real time while watching live videos. Avionos digital strategy practice lead, Mousumi Behari, said that while big retailers are eyeing the opportunities with shoppable livestreams, newer brands looking to make an impact have a unique opportunity to test and build awareness in front of a wide audience.

Saudi arabiaJohn vlasakakisMousumi behariKaroline grossAndreessen horowitzConnie chanDigital marketingOcial media marketingOmnichannel retailingCovid 19சவுதி அரேபியாமௌசுமி நடத்தைகரோலின் மொத்தஅன்றீஸ்ஸென் ஹொரோவிட்ஸ்கோனி சான்டிஜிட்டல் சந்தைப்படுத்தல்

CMO s top 8 martech stories for the week - 27 May 2021

CMO s top 8 martech stories for the week - 27 May 2021 All the latest martech and adtech news from Piano, Verint, Adform, Adgile, Next&Co, Qualified, Lotame, Contentsquare and TeamSupport. Contentsquare lands US$500m Digital experience analytics vendor, Contentsquare, has secured a whopping US$500 million in Series E investment to fuel its technology and international growth ambitions. The latest funding round values Contentsquare at US$2.8 billion. The investment was led by Softbank Vision Fund and also supported by existing investors, Eurazeo, Bpifrance, KKR, Canaan, Highland Europe and funds managed by BlackRock. This latest round comes one year after Contentsquare’s $190m Series D raise, bringing total funding to date to $810m.

South australiaJonathan cherkiJohn vlasakakisTrevor kaufmanIsaac stefaniwPete khannaSoftbank vision fundHighland europeUpdata partnersRittenhouse venturesWall street journeyNorwest venturesTime agent assistContextual knowledgeIntelligent virtual assistantAgent assist

Next & Co launches new tool to track ad spend waste, suggests 32% of spend currently wasted

Next & Co launches new tool to track ad spend waste, suggests 32% of spend currently wasted May 24, 2021 11:13 Performance digital marketing agency Next & Co has launched Prometheus, a new media auditing tool, with the purpose of informing advertisers on the efficiency of their spend. According to Next & Co, using this new platform, the agency found that $3 billion in digital advertising expenditure is being wasted each year, making up 32% of spend. John Vlasakakis, head of organic search at Next & Co, said: “We built Prometheus because internal marketing teams and agencies’ first port of call to improve the commercial objectives for the businesses they are working on is to spend more rather than improve the efficiency of current spends.”

City ofUnited kingdomJohn vlasakakisJohn vlasakakisnext coprometheusCalum jaspanUniversity of londonUniversity of melbourneProduction assistantEvening standardJohn vlasakakisnextநகரம் ஆஃப்ஒன்றுபட்டது கிஂக்டம்பல்கலைக்கழகம் ஆஃப் லண்டன்பல்கலைக்கழகம் ஆஃப் மெல்போர்ன்ப்ரொடக்ஶந் உதவியாளர்சாயங்காலம் தரநிலை