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Responses by Johan Debit, cofounder/graphic designer, Brand Brothers Background: Brasserie Diagonale, or the Diagonale Brewery, was born from the imagination of Thierry and Benoît, two long-time friends whose respective careers have taken them all over the world. The idea of creating an independent microbrewery in Broussy-le-Grand, Marne, France, was born in 2019, with the objective of sharing the singular life trajectories of the two founders in craft beers. Reasoning: Our graphic proposal revolves around an extensive typographic and symbolic language. The logotype, composed of letters with pronounced inverted contrasts, was designed especially for the occasion and serves as the basis for a collection of 80 glyphs that enrich the narrative and the imagination around Diagonale beers. Designed in the style of the original Dingbats, these symbols allow for a variety of compositions, forming a simple and powerful graphic backbone. Associated with Gramatika, this visual langu ....
Union des Librairies Musicales identity Bold stripes and minimalistic typography echo the process of musical creation in the identity for the Union des Librairies Musicales. Responses by Johan Debit, cofounder/graphic designer, Brand Brothers Background: Union des Libraires Musicales is the French national association of producers and publishers of production music. It is the organization that brings together music professionals for audiovisual projects like documentaries, short and long movies, advertising and institutional films. Its mission is to popularize the use of production music, while advocating for the respect of authors’ rights; it is an association with an educational aim, but also one for the defense of interests. The association promotes the great ease of use of production music, with its growing quality of production music and the variety of styles available. ....