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How the poinsettia took over Christmas

The poinsettia plant is a ubiquitous Christmas staple.

Every year, just after Thanksgiving, it emerges en masse at nurseries, big-box retailers, fundraisers, and holiday parties.

It’s one of the most popular plants in the world, with annual sales of ~90m units and a global retail impact of nearly $1B.

But behind the beautiful, blood-red bracts of the poinsettia, there’s a story rife with geopolitics, patent wars, a dethroned monopoly, and complex supply chains.

How did this Mexican shrub become America’s best-selling holiday plant? ....

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How the poinsettia took over Christmas

The story of America’s favorite holiday plant is rife with international politics, spoiled trade secrets, and a toppled monopoly. ....

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