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How to update a brand mascot without upsetting your audience

How to update a brand mascot without upsetting your audience
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

United States , Duke Mayo , Duncan Channon , Camilla Yates , Josh Green , Gregg Lipman , Colin Selinkow , Josh Tierney , Millward Brown , Dustin Artz , Joe Baratelli , Matt Charlton , Kelly Mccullough , Laurence Thomson , Quaker Oats , Mccann London , Familiar Creatures , Geico Gecko , Evian Live , Gut Miami , Pillsbury Doughboy , Birds Eye , Take Aleksandr ,

Are these the 10 best Super Bowl ads ever? Creatives directors share all-time favorites

Are these the 10 best Super Bowl ads ever? Creatives directors share all-time favorites
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

New York , United States , Los Angeles , Tettemer Oconnell , Teddy Stoecklein , Steve Oconnell , Tim Roan , Joe Baratelli , Colacion Giancarlo Rodas , Mcgarrah Jessee , David Harbour , Perin Bradley , Betty White , Will Ferrell , Jason Karley , Alyssa Georg , Matt Heath , Shayne Millington , Matthew Broderick , Hp Company , Party Land , Giancarlo Rodas , Super Bowl , Cat Herder , Mccann New York , Tide Ad ,

Are these the 10 best Super Bowl ads ever? Creative directors share all-time favorites

Are these the 10 best Super Bowl ads ever? Creative directors share all-time favorites
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

New York , United States , Colacion Giancarlo Rodas , David Harbour , Tettemer Oconnell , Los Angeles , Tim Roan , Mcgarrah Jessee , Steve Oconnell , Alyssa Georg , Perin Bradley , Teddy Stoecklein , Betty White , Joe Baratelli , Shayne Millington , Matthew Broderick , Jason Karley , Will Ferrell , Matt Heath , Hp Company , Party Land , Giancarlo Rodas , Super Bowl , Cat Herder , Mccann New York , Tide Ad ,

How do you solve a problem like... putting the laughter back into ads?

How do you solve a problem like... putting the laughter back into ads?
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

United Kingdom , Damon Collins , Joe Baratelli , Dan Fryer , Ewan Paterson , Michaela Coel , Michael Mcintyre , Wunderman Thompson , Aurelia Noel , Peter Crouch , Mullenlowe Group , Razorfish Health , Love Island , May Bird Smith , Havas London , Gate Lambert , Kite Factory , ஒன்றுபட்டது கிஂக்டம் , டாமன் கோலின்ஸ் , டான் பிரையர் , ய்வந் பேட்டர்சன் , மைக்கேல் முசந்த்ிரே , பீட்டர் குரோச் , முள்லேன்லோவே குழு , காதல் தீவு , ஹவாஸ் லண்டன் ,