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A day in the life: a midweight designer at Pentagram

Alice Sherwin shares her tips for working on big-brand projects like Channel 4. ....

City Of , United Kingdom , Jody Hudson Powell , Harry Bennett , Alice Sherwin , Luke Powell , University Of Southampton , East London , Studio Ground ,

Channel 4 masterbrand revealed by 4creative and Pentagram

Pentagram’s Hudson-Powell brothers and Channel 4’s in-house team have reintroduced the original Lambie Nairn-designed logo and transformed All 4 to Channel 4. ....

Sophie Tolhurst , Jody Hudson Powell , Neville Brody , Lynsey Atkin , Luke Powell , Lambie Nairn Designed , Stink Studios ,

Pentagram puts focus back on Lambie-Nairn logo in Channel 4 rebrand

4creative and Hudson-Powell expand the much-loved Brody Associates typeface, redraw the 4 mark and introduce a brand “universe” built on gradients. ....

Jonathan Glazer , Luke Powell , Jody Hudson Powell , Neville Brody , Stink Studios , Dart Practice , Time Based Arts ,

Cohere identity | Communication Arts

Pentagram’s identity for this AI research and development company represents the new form of language through Voronoi patterns found in nature. ....

Georgy Voronoy , Jody Hudson Powell , After Effects ,

Why branding will be vital in the AI race

Pentagram’s Jody Hudson-Powell discusses the visual language that is emerging around AI, and the importance of brand in building trust in the technology ....

Saint Martins , Perth And Kinross , United Kingdom , Jody Hudson Powell , Central Saint ,