Tier One Entertainment Announces New Partnership ibtimes.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ibtimes.com.au Daily Mail and Mail on Sunday newspapers.
Tier One Entertainment, a Southeast Asian Esports and Gaming Entertainment Company, has announced a collaboration with the in-game ad channel, Admazing Co.
The partnership includes exclusive privilege for Tier One Entertainment to offer the Admazing Co. in-game ads platform to its local brand-partners in the Philippines. Tier One will also be able to cater Admazing Co. within Southeast Asia.
According to the global technology research and advisory company Technavio, the in-game advertising market is expected to grow by USD 11 billion in 2024. Growth is driven by the increasing popularity of mobile gaming, the growing adoption of smartphones, and the increasing availability of high-speed internet.
Tier One Ent partners with Admazing Co to launch its in-game ad service adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
This partnership comes as Tier One looks to expand beyond the Philippines in 2021.
Tier One Entertainment has announced a new partnership with GroupM to accelerate the growth of the gaming entertainment industry as a whole.
GroupM owns three of the five top media agencies and has access to some of the biggest brands on the planet. Through the partnership, the two entities hope that the touchpoint between brands and gaming talents will become more streamlined allowing for mainstream brands to understand and leverage the commercial power of esports and gaming.
“It’s been a long term goal of Tier One Entertainment to partner with GroupM. We are glad to have reached a point wherein our backend team can experience working with the best and brightest in the advertising industry. We look forward to a productive and meaningful working relationship as we bring esports and gaming to the forefront of mainstream advertising,” said Joanne Llavore, CCO of Tier One Entertainment.