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The 'carbon calculator' that will let ad agencies measure their CO2 footprint

Behind the ‘carbon calculator’ that will allow ad agencies to measure their CO2 footprint
AdGreen, the low-carbon arm of the Advertising Association, is to make its carbon calculator freely available to all in the UK advertising industry in September 2020.
The bespoke tool provides advertising agencies, production companies and service companies the ability to collaboratively measure the carbon impact of their projects and to identify the highest carbon-producing activities.
What will the carbon calculator do?
The carbon calculator serves as a one-stop tool for advertising agencies to benchmark their carbon footprint, helping to quantify ongoing efforts to limit CO2 emissions.
Dovetailing with the Ad Net Zero initiative, the calculator aims to nudge agencies on the path towards developing, producing and running UK advertising to real net zero by 2030. ....

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AdGreen Readies Carbon Calculator for September Launch and Introduces Advertiser Levy

Little Black Book, AdGreen’s carbon calculator created specifically for the advertising production community is set to go live for industry-wide use this September ....

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Behind the 'carbon calculator' that will allow ad agencies to measure their CO2 footprint

Behind the 'carbon calculator' that will allow ad agencies to measure their CO2 footprint
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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AdGreen initiative proposes sector levy to finance net zero resources and training

AdGreen initiative proposes sector levy to finance net zero resources and training
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Adam&eve DDB, Havas UK and Mullen Lowe Group, Publicis Groupe UK, Unilever, and Nestlé are among firms that have committed to pay into fund
AdGreen, the sustainability initiative for the UK advertising sector, has this morning announced it will launch a voluntary levy for production and advertising companies to help fund resources, tools,.
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The Trends Driving an Evolution in Sustainable Production

Trends and Insight 20 Add to collection
LBB speaks with Darren Khan of Travlrr, Jo Coombes of AdGreen, and Dafydd Upsdell of MPC, about the industry’s evolving sustainability practices in production and the digital trends driving new ways of achieving a carbon neutral footprint.
Over the past 18 months, the production industry has perhaps experienced some of the most intriguing and fast paced changes since digital cameras first rolled onto the scene. Whilst technology has always been a catalyst for innovation in this field, in 2020 every production company and content creator in the world had to get creative in order to keep cameras rolling and supply the demand of always on content throughout worldwide lockdowns. Enter remote shooting and virtual production. Of course, we’re all well versed in this now but around Earth Day 2021 two other trends are converging with this accelerating production landscape to create a rather different conversation - the evolution of sus ....

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