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Finalists for the 2016 International Woolmark Prize, South Korean designers Jinwoo Choi and Yeonjoo Koo are the husband-and-wife duo behind menswear label J Koo. The two met while studying menswear design at Central Saint Martins and are known for taking traditional British Savile Row tailoring and applying it to their classic-with-a-twist womenswear collections. Since its launch in 2010, J Koo has become one of the most popular brands to show at Seoul Fashion Week, and the designers collaborated with Adidas on its spring-summer 2020 collection and were selected to be among Fashion Asia’s 10 Asian Designers to Watch last year. Here, Choi tells us all about their journey. ....