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被康师傅今麦郎旺旺盯上的"熟水",会是一门好生意吗?- DoNews专栏


而瓶装熟水相较其他瓶装水,更强调高温杀菌带来的“养生”效果,它进入人体后可促进新陈代谢、调节体温、清洁身体、增强免疫力。而这,恰好可以满足上述消费者追求的健康、增强抵抗力等诉求。
值得一提的是,部分业内人士对熟水产业的前景也较为看好。中国食品工业协会副秘书长徐坚就表示,随着消费者健康饮水意识的增强,未来,熟水产业有望与瓶装生水均分天下。
总之,如果说此前今麦郎布局熟水只是基于打造品类差异化的目的,那么此次疫情过后带来的“大健康”热潮,无疑将会成为推动瓶装熟水发展的新机遇。
纷至沓来的巨头玩家们
2016年5月,今麦郎饮品股份有限公司正式推出名为“凉白开”的新产品,按照官方介绍,这是国内首款拥有UHT热杀菌处理技术的瓶装水。
作为业内第一个尝试熟水品类的品牌,20 ....

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