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Hydrofera, Aroa Biosurgery to Discontinue Appulse Sales Sharing Agreement
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Hydrofera, LLC: Hydrofera, Aroa Biosurgery to Discontinue Appulse Sales Sharing Agreement
MANCHESTER, CT / ACCESSWIRE / February 5, 2021 / Hydrofera, LLC, manufacturer of antimicrobial wound dressings, and Aroa Biosurgery, a soft tissue regeneration company, have mutually agreed to discontinue their shared sales force, Appulse Medical.
Both companies have benefitted from the arrangement and, with their development of new products and rapid growth, determined that the time had come to move in a different direction. Aroa Biosurgery will focus its efforts on hospitals, while Hydrofera, LLC, will serve all channels of healthcare, from hospitals to home care.
With the change, both companies will start their own sales forces, beginning March 1, 2021. The majority of the Appulse Medical sales team will be retained by the two companies, as they seek to increase the size of their forces and focus on their own specific brands.