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Will The Canned Whiskey Highball Become The New RTD Beverage Of Choice?

After Suntory launched canned drinks in the United States, the whiskey RTD explosion was underway. ....

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Jim Beam Offers Up New Ready-To-Drink Whiskey Cocktails

Jim Beam Offers Up New Ready-To-Drink Whiskey Cocktails
Jim Beam Offers Up New Ready-To-Drink Whiskey Cocktails
Jim Beam is launching two ready-to-drink whiskey cocktails just in time for summer.
The Jim Beam Classic Highball (5% ABV) and Jim Beam Ginger Highball (5% ABV) cocktails are made with a bourbon base. The Jim Beam Classic Highball combines Jim Beam bourbon, bubbly seltzer and a hint of citrus, while the Jim Beam Ginger Highball combines Jim Beam bourbon and crisp ginger ale.
Both flavors were inspired by the Highball cocktail, which is made by mixing chilled Jim Beam bourbon with ice and ice-cold, highly carbonated soda water or ginger ale. ....

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Jim Beam launches canned Highballs

Jim Beam launches canned Highballs
5th May, 2021 by Nicola Carruthers
Bourbon brand Jim Beam has expanded its ready-to-drink offering with two new canned Highballs.
Jim Beam is seeking to attract beer drinkers with its new canned Highballs
The latest additions to the Jim Beam range are Jim Beam Highball and Jim Beam Ginger Highball. The canned offerings have an ABV of 5%.
The expressions seek to offer drinkers a ‘refreshing, convenient alternative to beer’ and are inspired by the ‘sessionable’ Highball cocktails.
“We know that so many drinkers get tired of beer and crave something refreshing, lighter and more balanced,” said Malini Patel, managing director for the James B Beam Distilling Co at Beam Suntory. ....

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Jim Beam® Releases Refreshing Ready-To-Drink Highball Cocktails Just In Time For Summer As The Perfect Alternative To Beer

/PRNewswire/ This spring, Jim Beam® is shaking up the canned beverage aisle by launching two ready-to-drink cocktails made with a bourbon base: the Jim. ....

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