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With influencer marketing taking over, what values do celebrities bring to marketers?

With influencer marketing taking over, what values do celebrities bring to marketers?
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

If I manage you don t manage, if you manage I don t manage : Mark Lee and Jack Neo on the rules when friends do business together

Those who were born in the 1990s or earlier would be familiar with Jack Neo's comedy sketch show Comedy Nite which aired on Channel 8 every Monday at 8pm from 1990 to 2003. The show created many iconic characters, such as Jack's Liang Ximei and Liang Popo, Mark Lee's Robert and Henry Thia's Lion King and Ms Lim with the.

Money Talks - Making the switch on your electricity provider

Ever since the Open Electricity Market (OEM) launched in end 2018, residents in Singapore could choose their preferred OEM retailers and select a price plan that best serves their household needs. But with the sudden exit of several players, is it still best to switch to an electricity retailer or

Money Talks - Maximising your CPF: Tips for your 40s

Growing kids, establishing your career and ageing parents. Juggling your forties with an eye on retirement is no easy walk in the park. How do you use your CPF to plan for a tidy nest egg? Christopher Tan, CEO of Providend, shares his insights and experience on Money Talks. 

Money Talks - Maximising your CPF: Strategies for your 20s and 30s

Investing your CPF money when you are in your 20s or 30s - that’s something not many of us think about when we’re younger. But can young people afford to be more aggressive with their CPF investment strategy? Lawrence Tan from the Institute for Financial Literacy gives us his top hacks on Money Talks. 

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