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iAfrica Arlene Mulder, BiB Founder Share with your network! South African entrepreneur, Arlene Mulder, used the time and space afforded by nationwide COVID-19 lockdown to bring BiB to life, Africa’s first audio library app, hosting exclusive content from the continent. Pivoting to home-recording technologies, BiB continued their plans to facilitate the production of African storytelling by acclaimed voice artists and launched their app on both App Store and Google Play by the end of the year. Since then BiB has also announced a new partnership with Africa’s biggest publisher, Naspers-owned NB Publishers enabling them to access their entire catalogue of African writers for transformation into digital audio formats. ....
Siba Mtongana s popular cooking shows attract elements of brand immersion, an incredibly exciting space at the moment Advertising spend across media platforms has diminished around the world and viewing habits have also changed significantly. Multi-screening and multiple streaming options mean that the traditional 30-second ad spot is losing its efficacy and lustre among consumers, especially at the top-end. But one platform that seems to be gaining in acceptance and popularity is that of brand funded programming. Whether we know it as branded content, advertiser funded programming (AFP), branded entertainment or brand funded programming (BFP), these all refer to where the advertiser pays to integrate their brand into a TV programme, rather than just buying advertising space around it. This is not a new concept and, in fact, goes back to the 1930s when big consumer brands such us P&G, Colgate and Unilever, in those days Lever Brothers, sponsored and produced daytim ....