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Unlocking Hyper-Personalization: 5 Strategies for Leveraging First-Party Data in Hospitality

Article - Unlocking Hyper-Personalization: 5 Strategies for Leveraging First-Party Data in Hospitality - By Jessie Radcliff - Hotels are now leveraging first-party data, advanced technologies, and automation paired with a balance of human touch and cross-team collaboration to tailor email marketing, loyalty programs, and on-property communications to achieve hyper-personalization. This data-driven approach is reshaping the future of the hospitality industry and may be a key to sustaining customer loyalty. I discussed this with my peers in the HSMAI Rising Marketing Leaders Council meeting recently. Here are our 5 takeaways. ....

Jessie Radcliff , Rising Marketing Leaders Council , Technology For Personalization , Your Team , Party Data In Hospitality , Guest Service , Leveraging First Party Data , Marketing Leaders Council , Entire Guest , Front Desk , Customer Data Platform ,

HSMAI Americas Announces 2024 Rising Sales, Marketing, and Revenue Optimization Leader Councils

Article - HSMAI Americas Announces 2024 Rising Sales, Marketing, and Revenue Optimization Leader Councils - Each council, with a tenure of 2-years, is comprised of emerging professionals from various roles within the hospitality industry. Participants benefit from a structured mentorship program with Advisory Board members, collaborative small-group projects, annual in-person meetings, exclusive networking opportunities, and access to leadership development resources. ....

New York , United States , Natasha Roque , Emily Peck , Hannah Brown , Rachel Kremnitzer , Lauren Foster , Laguardia Marriott , Justin Strodtman , Jake Moreland , Luisa Laurelli , Angelique Sanchez , Hannah Kuharik , Laura Walters , Susana Chan , Kari Speckmeyer , Miyuki Sasada , Cecilia Quinones , Jess Robinson , Sanana Alizada , Kristina Taylor , Jenna Keegan , Megan Oneill , Amanda Waite , Christoph Mclaughlin , Taylor Baca ,

HSMAI Americas Announces 2024 Rising Sales, Marketing, and Revenue Optimization Leader Councils

The Hospitality Sales and Marketing Association International (HSMAI) is proud to introduce the 2024 Rising Sales, Marketing, and Revenue Optimization Leader Councils. ....

New York , United States , Jonathan Cleveland , Luisa Laurelli , Abbie Gillespie , Teaonca White , Taylor Baca , Susana Chan , Amanda Waite , Jessie Radcliff , Justin Strodtman , Rachel Kremnitzer , Katlynne Eastin , Jennifer Padilla , Sanana Alizada , Meredith Pittman , Cristina Suris , Emily Peck , Lauren Foster , Kate Swantak , Max Ingerman , Danielle Fournier , Kristina Taylor , Hilton Denver Inverness , Laura Walters , Christoph Mclaughlin ,