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Winemakers Bet Big on Low-Calorie, Low-ABV Bottles

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When White Claw and other hard seltzers scratched their way onto the scene in 2016, the wine industry was thrown on its heels. The new category exploded almost overnight, growing exponentially year-over year, unabated by even the pandemic.
What was a $41 million industry five years ago is projected to exceed $2.5 billion in 2021, and it may reach $14.5 billion by 2027. That’s still nowhere near wine’s more than $330 billion annual impact, but every bite hurts.
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Hard seltzer appeals to younger generations especially, due to its lower alcohol and calorie content, which aligns with the modern wellness zeitgeist. Suddenly, wine, long considered the healthier alternative to booze and even beer, not to mention a critical component of the purported life-extending “Mediterranean diet,” didn’t look so fit. ....

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Next Round: Jessica Tomei, Winemaker at Cupcake Vineyards

Or Check out the Conversation Here
Zach Geballe: From Seattle, Wash., I’m Zach Geballe. And this is a “VinePair Podcast” “Next Round” conversation. We’re bringing you these episodes in between our regular podcast so we can explore a range of issues and stories in the drinks world. Today, I’m speaking with Jessica Tomei, the winemaker for Cupcake Vineyards. Jessica, thanks so much for your time.
Jessica Tomei: Thanks for having me.
Z: Yeah, our pleasure. Let’s start with your background. How did you get involved in wine and winemaking?
J: Well, I was a premed student at UC Davis, and as I was taking all the classes for the program and doing a lot of internships in the medical field, I realized that it wasn’t the right path for me. I started to take some other classes, and one of the classes that was offered was about the world of wine. I grew up in a close-knit Italian-Greek family where we always had wine on the table. My best friend growing up, h ....

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Dan Berger On Wine: Another try at low-cal wines, with promising results

If you drink a glass of wine per day or more and fret about your weight, howâd you like to avoid ingesting tens of thousands of calories a year and not give up your wine?
Most wine lovers donât think in these terms. To them, a glass of quality wine is infinitely more important than is the scant number of calories in it (125 to 175). But casual wine consumers may be more concerned about calories than they are about quality.
This topic of calories in wine comes up every few years so it wasnât surprising when I saw that the Cupcake brand of wines was rolling out a low-alcohol Sauvignon Blanc that was low in calories and that it would join other low-calorie varietals in its line of wines that sell for roughly $10 a bottle. ....

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What is the Sweet Spot for Low Alcohol Wines?

What is the Sweet Spot for Low Alcohol Wines?
winebusiness.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from winebusiness.com Daily Mail and Mail on Sunday newspapers.

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Cupcake Vineyards Announces Arrival of Prosecco Rosé

Cupcake Vineyards Announces Arrival of Prosecco Rosé
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