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Coronavirus vaccine plan: Experts say poor communication undermines trust in Ontario's plan


Published Tuesday, March 9, 2021 8:50PM EST
TORONTO - Poor messaging and confusion over who is leading Ontario s response to the pandemic are undermining public trust in the province s COVID-19 immunization plan, crisis communications experts say.
The province is facing growing criticism over its failure to provide clear and timely updates on its ever-changing vaccine rollout plan - with leaders often making contradictory statements that leave the public confused.
Experts say the harm being done by disjointed communications could have a long-term impact on the province s goal of vaccinating millions of people over the next few months.
Josh Greenberg, a Carleton University professor who studies crisis communications, said the province did well during the early stages of the pandemic when Premier Doug Ford s messaging was simple. That, he said, is no longer the case. ....

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How Canada's regional top doctors have weathered the COVID-19 pandemic


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After a year of living with COVID-19, Postmedia is taking an in-depth look at the significant social, institutional and economic issues the pandemic has brought to light in Canada and more importantly, how we can finally begin to solve them. You can find our complete coverage here.
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From heroes to scapegoats: How Canada s regional top doctors have weathered the COVID-19 pandemic Back to video
In 2003, the panel of experts in Ontario looking into the SARS response recommended the province make the chief medical officer of health report directly to the legislature, not the health minister. ....

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