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Givaudan debuts ScalpSure to combat hair and scalp malodours



Fragrance and beauty ingredients manufacturer Givaudan has unveiled a new technology allowing for the creation of fragrances which effectively counteract scalp malodour.

According to Givaudan, 61% of people across the globe are concerned by sweat or scalp malodour. To answer this prevalent demand, the company has developed ScalpSure, a new technology that has been added to its Zap portfolio (their cross categories solutions platform addressing malodour).

Consumer-centric approach. ....

United Kingdom , Jessica Jiang , Health Centre Of Excellence , Well Being Centre , Personal Care Senior Creative Fragrance Manager ,

Givaudan Debuts ScalpSure to Combat Root of Hair Malodor

Sophie Rhodes, Personal Care senior perfumer, added, “The challenge in designing an effective hair care fragrance is to create a beautiful scent that both delights consumers while simultaneously addressing their concerns." ....

Jessica Jiang , Sophie Rhodes , Health Centre Of Excellence , Well Being Centre , Personal Care Senior Creative Fragrance , Personal Care ,