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How Companies Successfully Ran Virtual Open Enrollment in 2020
Many are continuing the practice in 2021 and continuing to use different types of communications to reach employees.
Reported by
Plan sponsors learned valuable lessons from holding virtual open enrollments last year.
“2020 was a year like no other on a personal level, professional level, emotional level and physical level,” said Gabrielle Marroig, vice president, enterprise, large markets and health insights, at Benefitfocus, during a webinar hosted by the firm. “When everything is uncertain, everything that is important becomes clear. Human resources [HR] professionals quickly realized that communication to participants would be key and that they would need to be adaptive and creative to succeed in that.” ....

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