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Alphabet's X hires Impossible Foods alum Jessica Appelgren as it builds out marcomms team | Marketing

X works to invent and launch breakthrough technologies and businesses to solve major problems. ....

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Alphabet's X hires Impossible Foods alum Jessica Appelgren as it builds out marcomms team

Alphabet’s X hires Impossible Foods alum Jessica Appelgren as it builds out marcomms team. From PR Week ....

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The innovation of influence: A guide for brands

The innovation of influence: A guide for brands. From PR Week ....

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Recipe for a comeback

PARTICIPANTS
-Gemma Hart, VP of communications and community affairs, Danone North America
-Jesse Lewin, senior director, corporate communications, McDonald’s
-Jennifer Livingston, director of communications, Simply Good Foods
-Lori Rubinson, chief integration officer, Lippe Taylor
-Erica Sarakaitis, senior director of communications, General Mills
-Heidi Schauer, VP, communications, public affairs and customer care, Wendy’s
-Wendy Watkins, VP, corporate communications, Hormel Foods

Empty restaurants have been among the most common sights since COVID-19 took hold of the U.S. in early 2020. That reality brought about a plethora of changes in consumer habits when it came to mealtime, many of which will hold past the pandemic. ....

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How To Disrupt Your Category With An Inside-Out Approach To Brand: An Interview With Impossible Foods

Listen up, food brands: If you create a highly-flavorful, quality product with a fair price, and there are sustainability benefits as a bonus, you will drive scalable growth. ....

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