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Beyoncé, Gwyneth Paltrow, Eva Longoria – celebrity brands just keep coming

Eva Longoria, co-founder of tequila brand Casa Del Sol, is among a growing number of actresses and actors launching their own businesses. Why are so many entertainers becoming entrepreneurs? ....

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Why are so many celebrities launching their own brands?

Actor-entrepreneurs Eva Longoria, Tia Mowry, Dominique Fishback and Freida Pinto discuss their experiences launching businesses outside Hollywood. ....

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Jay-Z's luxury champagne deal with Moet is a celebrity winner

By Alex Webb
THERE are two categories of celebrity brands. Some are intimately associated with the star: Lifestyle website Goop reflects the actress and founder Gwyneth Paltrowâs initials, cosmetics label Fenty is the singer Rihannaâs surname and Yeezy sneakers are a complicated play on rapper Kanye Westâs first name.
Then thereâs a second basket of brands that are also promoted, often founded and at least partly owned by celebs, but that have an independent identity: George Clooneyâs Casamigos tequila, Ryan Reynoldsâs Aviation American Gin, and Jessica Albaâs the Honest Co., a maker of baby and beauty products. They benefit from the starâs cachet and social media reach, but the company and the personality are not synonymous. ....

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