In food and beverage, innovative brands often get the most attention. But do products that are positioned as incrementally better-for-you than existing options have more runway? The hosts discuss. This episode also features a conversation with Good Culture’s Jesse Merrill and Manna Tree’s Steve Young about the synergy between profit and purpose.
Jesse Merrill, the co-founder and CEO of better-for-you dairy brand Good Culture, spoke about why mission and values dictate every aspect of business strategy, why proof of concept and velocity are keys to brand development and being “maniacal” about delivering on the products’ key attributes.
Arthur Barnard and Kristy Strout, the father and wife of Arthur 'Artie' Strout, are meeting with other families from all over the country who have lost loved ones to gun violence.
Dairy Farmers of America, a national farmer-owned cooperative with more than 11,500 family-farm owners is introducing, in partnership with the Good Culture brand, a breakthrough new innovation for milk.