headquarters to keep hammering a comment made by the president last friday. if you got a business, you didn t build that. somebody else made that happen. reporter: a new romney web video features a small business owner taking issue with the president s remarks. my father didn t build this company. reporter: and it s catching on with republicans. take this twit pick of a restaurant sign that reads mr. obama, i did create this business. taking the words out of context about the need for spending for private businesses. so obama s team put out its own web video showing romney echoing the president s message. we value school teachers, firefighters, people who build roads. reporter: but for months democrats and the obama campaign have done their own selective editing making a meal out of romney s own gaffes. i like being able to fire people that provide services to me. reporter: republicans say they re focused on the president s record. noting in a new web video