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Article content Fuelled by the redder than red dust of Flamin’ Hot Cheetos, a Frito-Lay janitor rose through the ranks to become a high-powered executive. So goes the against-all-odds story of Richard Montañez, self-proclaimed creator of the wildly popular spicy snack. “The Godfather of Hispanic Marketing” has been telling this tale since 2007. About how, after working the graveyard janitor shift at the Frito-Lay plant in Rancho Cucamonga, Calif., he took home a bag full of plain Cheetos. Inspired by elote vendors, he used his wife Judy’s recipe for chili sauce to season them. “After an intense process of experimenting and testing” in his kitchen, Flamin’ Hot was born. ....
Article content Fuelled by the redder than red dust of Flamin’ Hot Cheetos, a Frito-Lay janitor rose through the ranks to become a high-powered executive. So goes the against-all-odds story of Richard Montañez, self-proclaimed creator of the wildly popular spicy snack. “The Godfather of Hispanic Marketing” has been telling this tale since 2007. About how, after working the graveyard janitor shift at the Frito-Lay plant in Rancho Cucamonga, Calif., he took home a bag full of plain Cheetos. Inspired by elote vendors, he used his wife Judy’s recipe for chili sauce to season them. “After an intense process of experimenting and testing” in his kitchen, Flamin’ Hot was born. ....
The flamin' hot controversy around the Cheetos origin story elliotlakestandard.ca - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from elliotlakestandard.ca Daily Mail and Mail on Sunday newspapers.
The flamin' hot controversy around the Cheetos origin story thegraphicleader.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thegraphicleader.com Daily Mail and Mail on Sunday newspapers.
The flamin' hot controversy around the Cheetos origin story prrecordgazette.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prrecordgazette.com Daily Mail and Mail on Sunday newspapers.