Time running out to join Media360 audience at early-bird rate
This year’s conference is built around the theme Back to the future .
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Jerry Daykin: Diversity and inclusion is a 'missed opportunity' for adland campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.
Feet in the door: can training schemes dent adland’s diversity problem? Often criticized for a lack of diversity within their walls and in their boardrooms, the last year has forced ad agencies to reflect on their diversity and inclusion policies. With many ad shops hoping to tackle the issue through education and training schemes aimed at funneling in a new school of talent, we explore whether the strategy is working.
“Like most agencies, we hadn’t been doing enough,“ admits Camilla Kemp, chief exec of M&C Saatchi. Spurred on to respond to concerns raised by the Black Lives Matter (BLM) movement last July, her agency introduced Open House, an eight-week virtual training program made possible by lockdown and the industry s new remote way of working.
March 15th 2021 17:55
Leading marketers from KFC, Premier Foods, Little Moons, Mars and Kimberly-Clark will join the likes of Mark Ritson, Bob Hoffman and Helen Edwards for a new Festival of Marketing event in March designed to help marketers boost the effectiveness of their marketing spend.
The agenda for The Bottom Line, which will run virtually from 23 to 25 March, is now live with all content curated with the aim of helping marketers better determine what they should spend their time and money on.
Over three days, sessions will cover the biggest challenges marketers face in planning, making decisions and measuring success.