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Despite ad inventory sell out, Oscars sees lowest viewership count in history Details 27 April 2021 Following its advertisement inventory buy out, the Oscars met with its biggest decline in viewership count this year, reported media outlets such as CNBC. The show saw a near 59% drop from the 23.6 million viewers the award show garnered in 2020. The numbers released by Nielsen, reported on media sites, say that only 9.85 million viewers tuned in to the award show that aired on 25 April, has received various comments from netizens on twitter explaining why they did not tune in. Hey Hollywood, Get the message that you are totally out of step with the country and we don t care about your views? ....
Oscars ad inventory reportedly priced at US$2m completely sold out Details 23 April 2021 With three days to go, the Oscars has reportedly sold out all of its ad inventory, according to numerous media outlets such as CNBC, Adweek and Hollywood Reporter. Some of the advertisers for this year’s show include names such as Expedia, Verizon, General Motor s Cadillac, Starbucks, Google, Rolex, Verizon, AARP, Adidas International, Apple, Corona, Eli Lilly, GSK, Honda, Kellogg, Keurig, Mars, Procter & Gamble, Power to the Patient, and Subway, among others. According to Variety, ABC was charging US$2 million for every 30-second ad. Meanwhile, media reports also say that this year s show also attracted several first time advertisers such as Airbnb, Grey Goose, Apartments.com, Accenture, Freshpet and Credit Karma. Jerry Danillo, senior vice president, entertainment brand solutions, for Disney Advertising Sales, confirmed that t ....