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For the co-owners of Género Neutral, summer tastes like a Tajín rim


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Ashley S.P. and Jennifer Zapata spent years working and shopping in streetwear and luxury spaces, feeling like they were on the outside looking in. When they opened their concept shop, Género Neutral, last month in Echo Park nearly a year after they were furloughed from their fashion jobs amid the COVID-19 pandemic they wanted to create their own inclusive world. Now, with the support of local brands and a burgeoning Instagram presence, a community of style-obsessed people in L.A. is stepping into that world too.
Zapata, who was a sales and merchandising coordinator at good hyouman, got her notice in March. S.P., who was a brand business manager with Dover Street Market L.A., was laid off in July. They spent weeks commiserating on the beach last summer, trying to come up with a plan for their next move over cans of White Claw. When Zapata suggested they open a brick-and-mortar store, it didn’t seem crazy. It was the moment everything clicked. ....

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