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Publicis Rolls Out New Safety Campaign for Gas Networks Ireland April 23, 2021 Gas Networks Ireland has refreshed their its safety messaging for the social age. The public will be familiar with a campaign that’s been running for 5 years where a reassuring Gas Networks Ireland representative walks us through the steps to take ‘when you smell gas’. In the updated film, these steps are augmented by a series of 3D titles within each scene to aid the viewer’s comprehension. This bold graphical device is designed with digital media in mind where voiceover can be less effective, and scroll-behaviour favours an impactful visual approach. ....
The pandemic has shown that most of us have a hankering to meet friends in person. The pub and restaurant trades have had their bleakest years in living memory, but they should bounce back, at least in places where they were still in demand before the pandemic. The crisis has shown us conclusively that video-conferencing services such as Zoom and Microsoft Teams cannot replace the immediacy and intimacy of the person-to-person encounter. Nevertheless, the video apps have still become part of our lives, tools we can use when we need them. More of us have also become used to online shopping, cancelling out the necessity of a weekly trudge around a supermarket and the decline in the use of cash has been dramatic. ....