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Sitting cross-legged on a carpeted floor, the 12-year-old presented her Christmas haul from various relatives on TikTok: Four pairs of shoes (including custom Converse and Mini Uggs), Kendra Scott earrings, a pink Apple Watch, a 40-ounce Stanley tumbler in sage green, and a cache of beauty products from Fenty, Ouai and Summer Fridays, among others. Estimated retail? Roughly $2,200 to check off the most sought-after prizes of an increasingly influential consumer: 10- to 13-year-olds.Subscribe to
In recent years, TikTok has become an essential social media platform for content creators and brands to promote their work. The app is known for popularizing songs, driving beauty trends, and selling products, clothing and accessories.