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Procter & Gamble signs agreement to fully acquire Ouai

Procter & Gamble (P&G) has signed an agreement to fully acquire Ouai, a company co-founded by celebrity hairstylist Jen Atkins and Dr Lamees Hamdan in 2015. ....

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The dos and don'ts of hair care to live by for healthy and happy locks


May 11, 2021
Unsplash
We tend to forget that our hair deserves just as much attention as our skin. You don’t necessarily need to implement a 12- step routine like you can with skin, but owning the right products that you can mix and match will change your hair game drastically.
From masks to deep conditioning treatments, styling tools and scalp treatments , today’s market has a category and an answer for every and any hair struggle. There are plenty of possibilities to choose from, but that means picking the right ones can get a bit overwhelming.
The haircare market is growing exponentially and many skincare brands are getting into the game and releasing their own hair products. Some are even formulating full hair care collections – in March, for example, Fenty Hair was trademarked by Rihanna. ....

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