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Some like it hot! Waitrose reports 55 per cent rise in hot sauce sales while Ed Sheeran joins Alice Cooper and other celebs in releasing their own brands as spicy condiments take over Britain

The traditional British aversion to spicy food appears to be giving way, with sales for hot sauces such as sriracha and chilli sauce nearly doubling in the past year.

Some like it hot: Demand for sriracha, chilli sauce and other fiery condiments is booming thanks to YouTube show of celebrities eating spicy chicken wings

Waitrose said it has seen a spike of more than half in sales of hot sauce, amid a rise in popularity because of a YouTube show called Hot Ones. It is also thought Brits are becoming more adventurous.

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