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Discord and brands—how marketing evolves on the chat room platform adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.
This week, The Drum’s Digital Transformation Festival brings together industry leaders to put digital trends under the microscope. In one panel, we sat down with three experts in gaming and youth audiences to investigate whether video game platform Roblox contains within it the seeds of a brave new world of community-based marketing – or if the hype is just that. hype. ....