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Jayshri Gayatri Food Products assigns communications mandate to BeanstalkAsia | Advertising


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Packaged food products supplier, Jayshri Gayatri Food Products (JGF) has appointed BeanstalkAsia to handle its integrated marketing communications mandate for its dairy products brand ‘Milk Magic’.
The agency will also handle the brand’s soon-to-be launched non-dairy products portfolio.
It will work on the marketing strategy for each of JGF’s brands and build brand equity through ATL campaigns, enhance visibility in the Indian B2C market through digital marketing and nurture corporate and brand reputation.
Subhash Mistry, vice president, marketing, Jayshri Gayatri Foods, said, “We are very impressed with the depth of understanding that BeanstalkAsia has displayed about the segment. We are looking at BeanstalkAsia to build the brand and its attractiveness in the Indian B2C domestic market as well as in the global scenario appealing the Indian diaspora abroad. We find BeanstalkAsia to have the unique ability to develop a seaml ....

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