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Assembly elections provide much-needed impetus to OOH but gains remain low for regional newspapers

Assembly elections provide much-needed impetus to OOH but gains remain low for regional newspapers
The embattled mediums are getting a revenue boost from large-scale political advertising in Assam, West Bengal, Kerala and Tamil Nadu. The gains are big for the outdoor medium but they remain on the lower side for language newspapers
Mumbai, April 06, 2021
With assembly elections being held in four key states of Assam, West Bengal, Kerala and Tamil Nadu and the union territory of Puducherry this month, outdoor and print mediums are seeing a surge in political advertising.
Both the mediums were heavily affected because of the Covid-19 pandemic. But political advertising now seems to be driving recovery of revenue for the embattled mediums. ....

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Fresh surge in Covid-19 cases unlikely to deter print recovery; medium back on strong growth trajectory, say industry experts

Fresh surge in Covid-19 cases unlikely to deter print recovery; medium back on strong growth trajectory, say industry experts
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

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Indian news publishers want bigger share of digital ad pie, start parleys with Google

The INS has been in talks with Google for the last three months seeking a fair monetisation of their content. They have formed a digital sub-committee of five members from different news organisations to address this concern ....

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