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How Toronto Shopping Destination WDLT117 Navigated COVID-19
Yorkville’s best kept secret” offers up surprising design names and now, home décor.
When managing director of Yorkville’s WDLT177 boutique, Jason Morikawa, opened its doors in the summer of 2019, the space curated, cool and full of names not typically seen in the Canadian shopping scene was poised to become a must-visit for fashion lovers searching for the lines they typically only interacted with digitally. Or in some cases, that they didn’t know they needed to know.
Kolor, A.W.A.K.E Mode, Y/Project, Both and Bode were just a few of the labels one could find in an eclectic array housed in the grand two-level shop. “Our store is all about the experience,” Morikawa says. “People could come in and see new brands that they hadn’t seen before, or been able to touch before. So many emerging brands are online-focused, so we wanted to give them a home in Toronto.”