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Brands urged be 'distinctive' amid rise in desire for luxury trips

Accord Marketing's Jasman Ahmad said luxury sector was at risk of being 'diluted' ....

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Accord Marketing: Communicating with the luxury audience

Strategy director Jasman Ahmad says consumers want to experience a 'feeling of exclusivity' ....

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Comment: Jasman Ahmad, Accord Marketing | Aspire Travel Club

If the mainstream holidaymaker is willing to go above and beyond, what does that mean for the luxury market? ....

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Accord Marketing: The difference between luxury and premium travel

Messaging from luxury brands should 'inspire, engage and educate', says firm ....

Jasman Ahmad , Accord Marketing , Travel Club , Ravel Weekly , Jacobs Media Group ,

Accord Marketing: The luxury audience and their habits

"Brands need to better understand the differences amongst their consumers," says firm ....

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