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Facing warmest winter on record, Minnesota forced to pivot on recreation offerings k101fm.net - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from k101fm.net Daily Mail and Mail on Sunday newspapers.
Facing warmest winter on record, Minnesota forced to pivot on recreation offerings wjol.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wjol.com Daily Mail and Mail on Sunday newspapers.
Facing warmest winter on record, Minnesota forced to pivot on recreation offerings go.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from go.com Daily Mail and Mail on Sunday newspapers.
Facing warmest winter on record, Minnesota forced to pivot on recreation offerings mycentraloregon.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mycentraloregon.com Daily Mail and Mail on Sunday newspapers.
Scott Olson/Getty Images(SAINT PAUL, Minn.) Each year, winter sport enthusiasts flock to cold weather states where higher levels of ice and snow create the ideal environment for activities like skiing, skating, ice fishing and more.
The winter sports industry contributes over $12 billion to the U.S. economy every year, according to a report by the Natural Resources Defense Council and Protect Our Winters.
But as climate change driven by global warming prompts shorter and less predictable winters, winter recreation is changing and places that count winter as part of their tourism strategy, like Minnesota, are having to pivot.
"We have put more money into our winter budget over time, but really, as we saw this winter weather not showing up this year, we have sort of shifted some of our advertising focusing on outdoor activities," Explore Minnesota executive director Lauren Bennett-McGinty told ABC News.