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Mining Value From Seconds-Based TV Measurement

Mining Value From Seconds-Based TV Measurement
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Fed Gaffney , Howard Shimmel , Gerard Broussard , Mike Mcguire , Management Science Associates , Coalition Of Innovative Media Measurement , Parsing Seconds For Max , Janus Strategy , Innovative Media Measurement ,

CIMM to assess US TV and cross-platform measurement panels

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measu ....

Jon Watts , Artie Bulgrin , Jonathan Steuer , Howard Shimmel , Helen Katz , Larry Allen , Joan Fitzgerald , Coalition For Innovative Media Measurement , Steering Group , Research Measurement , Anonymous Media Research , Innovative Media Measurement , Managing Director , Data Impacx , Project Steering Group , Yee Pang , Group Director , Addressable Enablement , Comcast Advertising , Janus Strategy , Measurement Consultant , Project Lead ,

CIMM to Assess Opportunities to Enhance the Value of Smart TV

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, today announced the launch of a study focused on assessing the o ....

Caroline Horner , Brian West , Howard Shimmel , Tom Morgan , Bill Harvey , Jonathan Steuer , Jon Watts , Albert Lau , Helen Katz , Coalition For Innovative Media Measurement , Steering Group , Omnicom Media Group , Anonymous Media Research , Innovative Media Measurement , Managing Director , Project Steering Group , Janus Strategy , Publicis Media , Omnicom Media , Measurement Strategy ,

CIMM to study Smart TV data measurement potential

The Coalition for Innovative Media Measurement (CIMM), the US-based collaboration of companies focused on promoting innovation and best practices in media measu ....

Brian West , Helen Katz , Tom Morgan , Howard Shimmel , Jon Watts , Bill Harvey , Albert Lau , Caroline Horner , Jonathan Steuer , Anonymous Media Research , Steering Group , Omnicom Media Group , Coalition For Innovative Media Measurement , Innovative Media Measurement , Managing Director , Project Steering Group , Janus Strategy , Publicis Media , Omnicom Media , Measurement Strategy ,

CIMM Study Aims To Improve Use Of Smart TV Data In Measurement

CIMM Study Aims To Improve Use Of Smart TV Data In Measurement - 04/03/2023 ....

Helen Katz , Bill Harvey , Caroline Horner , Brian West , Jonathan Steuer , Howard Shimmel , Tom Morgan , Albert Lau , Jon Watts , Coalition For Innovative Media Measurement , Anonymous Media Research , Omnicom Media Group , Innovative Media Measurement , Janus Strategy , Publicis Media , Omnicom Media , Cimm Looks To Explore And Identify Ways Address The Lack Of Standardization Other Issues With Acr Data 04 03 2023 ,