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Nike and Adidas saw their online sales plummet in China over the Xinjiang cotton boycott


China against western brands
Adidas and Nike are feeling the effects of a consumer boycott in China.
According to a note from Morningstar analyst Ivan Su, online sales of Adidas and Nike products on Alibaba s Tmall platform fell by 78% and 59% respectively year-over-year in April.
Chinese consumers snubbed the sportswear brands over statements they had made expressing concerns over alleged forced labor practices in the Xinjiang region in China. Tmall is China s largest online business-to consumer-platform.
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Meanwhile, Chinese athleticwear brands Anta and Li Ning reaped the rewards of these consumer boycotts, Su said.
China Lining (Li Ning s premium fashion arm) is by far the biggest beneficiary, with Tmall sales up more than ninefold in April, Su wrote in the note. We estimate Tmall sales for Anta group were up by about 59% in April, while for Li Ning group, they rose a whopping 92%. ....

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Nike and Adidas saw their online sales plummet in China over the Xinjiang cotton boycott


Nike and Adidas saw their online sales plummet in China over the Xinjiang cotton boycott
[email protected] (Mary Hanbury)
Online sales of Adidas and Nike products at Alibaba s Tmall plummeted in April.
These sportswear brands are being targeted in a consumer boycott in China against western brands
Meanwhile, Chinese athleticwear brands are reaping the benefits, according to Morningstar.
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According to a note from Morningstar analyst Ivan Su, online sales of Adidas and Nike products on Alibaba s Tmall platform fell by 78% and 59% respectively year-over-year in April.
Chinese consumers snubbed the sportswear brands over statements they had made expressing concerns over alleged forced labor practices in the Xinjiang region in China. Tmall is China s largest online business-to consumer-platform. ....

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