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All submitted entries required designers to use the INX Metal Color Catalog to produce a commercial can design before December 31, 2021. Jameson Campbell, creative manager for Great Lakes Brewing Company, said the catalog inspires his team to find the right combination of colors to deliver each beer’s unique story, create shelf appeal and build strong brands. ‘Our goal was to
This year’s competition was the first to be determined by an independent panel of six judges. Before selecting Great Lakes as the winner, they reviewed all the submitted entries and chose five finalists. The others considered for this year’s title included Founders Brewing Co., Molson Coors, Saint Arnold Brewing Company, and TUPPS Brewery.