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30 successful entrepreneurs reveal exactly how they gained their first 20 customers

30 successful entrepreneurs reveal exactly how they gained their first 20 customers
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York firm RotaCloud mark World Environment Day with pledge


The team at RotaCloud in York will be planting trees
A SOFTWARE provider which helps companies manage their workforce has made a pledge to plant a tree for every new customer that signs up this month.
The bid from York-based RotaCloud is to help celebrate World Environment Day on Saturday (June 5) this year by planting a tree for every new customer that signs up this month.
Partnering with the National Trust, the tree planting project forms part of a wider business commitment to sustainability and protecting the environment. RotaCloud has also just been awarded carbon neutral certification.
In addition, staff will be volunteering in June for York Cares as part of its Big Community Challenge to help build an educational wildlife area at Rowntree Park and get the space looking its best in time for its centenary later in the year. ....

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Blue Monday isn't a thing. The data shows April may be way tougher


Getty Images / OurWorldInData / WIRED
Blue Monday – the third Monday of January – is, or so the theory goes, the most depressing day of the year. It’s cold, you’ve spent all your money on Christmas and all your new year’s resolutions have failed. Then 2021 came along and added a devastating new wave of Covid-19 infections and deaths. Happy new year. For those of us who spent much of 2020 working on couches and at kitchen tables, it seemed likely the January blues would hit us especially hard. A fine theory – but the data paints a different picture.
Behavioural scientists have long claimed that blue January simply doesn’t exist. A 2018 survey of 2,100 working adults in the UK found that January was the worst month for worker productivity. But the reasons provided weren’t stress or mental health related, with participants admitting that they were less productive in January because they found themselves gossiping to colleagues or spending time in the kitchen m ....

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How RotaCloud is putting wellbeing at the heart of its strategy


Some of the RotaCloud team, pictured at Botanic in Walmgate before the pandemic, purchasing plants with their wellbeing budget .
VIRTUAL vegan cooking classes, two-hour breaks and budgets for plants are among the staff support measures offered at a York company.
RotaCloud has placed wellbeing at the heart of its business strategy, finding creative ways to look after its staff, especially after seeing the huge impact 2020 has had on working and home lives.
As well as flexible working, RotaCloud has introduced the Swedish concept of fika (taking proper breaks) and a £500 annual learning budget for employees to spend on learning something new. ....

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