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The 'Unsexy' Ways Generative AI Is Changing Marketing

The 'Unsexy' Ways Generative AI Is Changing Marketing
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Nvidia Omniverse , Google Text , James Addlestone , Fatima Zaidi , Mike Murchison , Clayton Durant , Ashleigh Steinhobel , Shah Rukh Khan , Adam Bai , Abhay Singhal , Universal Music Group , Music Group , Inmobi Group , National Foundation For Credit Counseling , Stephen Noble , National Foundation , Neil Dixit , Joy Fennell , Bill Magnuson , Inmobi Marketing , North Star ,

The next big thing for 2023: Senior industry experts give their predictions

We've spoken to a variety of industry leaders in the North to find out their insights and predictions for 2023. ....

United Kingdom , City Of , James Addlestone , Randel Bryan , John Kehoe , Mike Carr , Jonny Saatchi , Brett Cullen , Simon Bollon , Liam Fulton , Joelle Mullin , Cameron Lee , Gemma Jennings , Michael Forster , James Wilkinson , Safa Alkateb , Chris Buckley , James Welch , Amul Batra , Factory International , Brand Communications , Media Agency Group , Factory Academy , Chief Operating Officer , Chief Innovation Officer , Performance Marketing ,

Leeds agency wins competitive pitch for Workspace

Journey Further has won a competitive pitch process to manage the performance marketing for Workspace. ....

New York , United States , United Kingdom , City Of , James Addlestone , Journey Further , Will Abbott , Chief Customer Officer , Chief Strategy Officer ,

Brand building v performance marketing: experts on a dumb dichotomy

Going by column inches, you’d be forgiven for thinking that the debate of brand v performance marketing is a pitched battle with entrenched advocates on each side. And fair enough: when budgets swing to one poll or the other, those affected will have opinions. But when we sat down with seven brand-building experts from The Drum Network for a roundtable on the topic, a consensus was very clear: like many binary distinctions, it’s useless. ....

United Kingdom General , United Kingdom , Roger Federer , James Addlestone , Liz Baines , Krzysztof Langer , James Reeve , Larry Fink , Tania Barr , Bethan Gibson , Journey Further , Victoria Aspinall ,

Former Rise at Seven figure joins Journey Further as Head of Insight

In his new role, he will be based at the agency's Leeds headquarters and tasked with growing the agency's data function. ....

United Kingdom , City Of , James Addlestone , Ben Ducker , Thierry Ngutegure , Journey Further , Data Insights , Chief Strategy Officer , Executive Creative ,