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Find out how you can hear from the likes of Klaviyo and Weetabix at Digital City Expo's Marketing Masterclass Theatre Prolific North

A number of speakers have been announced at this year's exciting line-up in the Marketing Masterclass Theatre at the expo. ....

United Kingdom , Richard Aldridge , Heinz Beanz , Ross Worswick , Jake Newbould , Katie Thompson , Gareth Turner , Alex Parmar Yee , Hannah Bewley , Ben Miller , Weetabix Beanz , Couture Club Md Scott Shashua , Senior Research , Couture Club , How Piglet , Executive Director , Research Manager , Marketing Masterclass Theatre , Real Living , Content Work Harder , Content Marketing , Katie Lingo , With Klaviyo , Senior Director , Customer Success Ben Miller , Creative Director Ross Worswick ,

Just Done It: How Nike's First-Party Data Strategy Can Inspire Brand Marketers

“The idea that the harder you work, the better you’re going to be is just garbage. The greatest improvement is made by the man or woman who works more intelligently.” - Bill Bowerman, Founder of Nike ....

Jake Newbould , North Face , Beauty Insider ,

What does the future of personalisation look like?

Ecommerce commentators have been banging the drum for the ‘personalisation boom’ for years now – but could 2022 be the year that meaningful personalisation in retail becomes the norm? ....

United Kingdom , Jake Newbould , Retail Gazette ,

PI LIVE Global 2021 Roundup: Day One

Our first day was hosted by the brilliant CEO of Found, Tina Judic. After each session, Tina chaired a Q&A with the speakers, delving deeper into their topic of discussion by answering questions from the audience. If you want to watch Tina’s digest of day one, you can access the video of her closing comments to explore her key takeaways – including the fact that affiliate marketing has become sexy!
We kicked off with a fantastic session filled with future-gazing, predictions, and tips and tricks for the future. It was great to begin the event with a discussion during which the speakers assessed trends and takeaways from the past year and spoke about how these lessons can be implemented in the future. It set the tone for a brilliant event, and the rest of the day continued in the same way… ....

Amy Hadley , Jake Newbould , Tina Judic , Ivan Chappell , Stephanie Lester , Laney Gugunava , How To Runa Global Affiliate Programme , Bullet Proof Glass Covered , Paid Search Monitoring , Intelligent Promotions , Acceleration Partners , Going Global , Global Affiliate , ஆமி ஹாட்லி , ஜேக் நியூபோல்ட் , வேன் சேப்பல் , மாற்றாந்தாய் லெஸ்டர் , செலுத்தப்பட்டது தேடல் கண்காணிப்பு , விரைவுபடுத்துதல் கூட்டாளர்கள் , போகிறது உலகளாவிய , உலகளாவிய புதல்வனாக ஏற்றுக்கொள் ,