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Sustainable fashion: The key to survival in the glitzy apparel industry
When all things look bleak, sustainable choices seems to be the only way for the fashion industry in India to stay afloat.
Fashion as a whole hasnât had much of a boost in this red-lettered year when the pandemic took over everything around us. Bad as it has been for business, designers and stylists in B-Town have come up with new ways to keep their fashion game going.
Ace fashion designer Sabyasachi Mukherjee recently announced on Instagram, âConsumption in the new world will primarily be about sustaining grassroot communities preserving legacies â cultural and ecological. Nations with an effective craft heritage will rise up to create new and meaning economies.â
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