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Publicly disclosing information can have mixed outcomes for catering enterprises, according to Dr Jaehee Gim of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and co-authors. Using recent data from the US, they reached this conclusion after probing the link between information asymmetry and firm value in the famously saturated and competitive restaurant sector. Their discovery of a curvilinear form of the relationship was accompanied by new, practical insights into how the effect of information transparency on firm value is moderated by firm age and debt. ....
Turning Website Views into Restaurant Visits : 4Hoteliers 4hoteliers.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from 4hoteliers.com Daily Mail and Mail on Sunday newspapers.
If you’ve visited a new city lately, you may have searched online for places to eat. Maybe you read some reviews, then clicked through to the restaurants’ own sites. New research by the team of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University shows that in the hospitality sector, turning user clicks into dining visits depends on consistently positive messaging. By testing two competing theories of the effect of customer reviews, the study by Dr Seunghun Shin, Dr Hyejo Hailey Shin and Dr Jaehee Gim will help local restaurants optimise their marketing strategy through homepage testimonials. ....