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Marketing tech: CMOs and MDs reveal its importance

We ask senior marketers about the importance of marketing tech, and how it can blend with human innovation and creativity. ....

Kipp Bodnar , Alex Latham , Nate Skinner , Cat Anderson , Erin Mccallion , Michelle Goodall , Greg Brooks , Bryan Scott , Paul Knegten , Insider Intelligence , Ozone Project , Brand Strategy , Little Dot Studios , Jade Raad ,

Has Streaming Overcome Its CX Issues?

Looking back at 10 years of streaming history as part of The Drum’s Deep Dive into The New Customer Experience Economy, we ask whether the video-on-demand industry has managed to overcome its CX teething problems. ....

Dan Finch , Toby Evans , Ben Richards , Jade Raad , Little Dot , Amazon Prime , Boot Love Island , Gucci Garden , Video Streaming , Uture Of Tv ,