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Alongside Guerlain, Lubin, or Houbigant, L.T. Piver is one of the major houses that have shaped the history of French perfumery. Still active, almost 250 years after it was created, it boasts a rich heritage and shines globally with a masstige positioning. But it was almost a niche brand when Nelly Chenelat acquired it in June 2022, with a view to bring it back to light.

The brand was born in the perfume shop À la Reine des Fleurs, founded in 1774. It owes its name to perfumer Louis. ....

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