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2008 she bought this store front and opened a restaurant. now ten years later it s expanded to become a sprawling emporium on the main street in town. show me around. okay. let s go this way. tell me what this is all about. restaurant is on the right, the store is on the left. we have a cafe. while her customers love the place as is, jackie told us she s got bigger dreams. she wants to turn bushel and peck s into a branded regional chain of stores, but that s a long way off. so she wrote to us for help and asked for a your business makeover. most people walk in, look up, look around and go, wow! and then they still don t know what to do. while the space itself is loaded with charm, it s a distracting tangle of random merchandise all jammed together. there s a restaurant, a grocery store, a plant nursery, a commercial kitchen, a used book section, a wine store and a gift shop. on top of that, there is ....
Inconsistency between her digital branding and her brick and mortar branding. i can t say no to anything, that s one of my biggest problems. so we gathered together a s.w.a.t. team of experts to shake things up and give jackie the boost she needs. dana isam johnson is the trend expert who brought everything she knows to help jackie and her team to take bushel and peck s etsy s shopping site. and gordon came to give her products a whole new look and branding guru aaron hodola of minnesota volunteered to work on the instore and online customer experience. i want to hear your first impression. my first impression walking in, there is some good bones in this place, really good. i honestly don t know where i m supposed to go or do next. that s what i m working on. meaning you don t know if you re supposed to buy something. if i want river food, how do ....
Read them but it just adds a little bit more of a dynamic. okay. this is great. i think i m going to make one of these. great. next came dana, she brought her plan to completely revise jackie s etsy site. jackie, i am so excited to be here with you and really dig into your shop. so at first glance i think it s really great that your shop truly tells a story. when you go into your about page here, which is very important, you have access to 35 million buyers across the world on etsy so you can really share your story and give them an inside look to the behind the scenes, the farms that you work with, really highlighting that local feature that you guys are showing here in the retail location. dana and her crew incorporated all of gordon s new pictures into the etsy plus program which they showed to jackie. are you ready to see your new and improved shop? okay. ....
Industries here. it s attracted a lot of fast growing tech companies. as the city has changed, so have the small businesses. we recently got a letter from the founder of this company here, bushel and pecks, a beloved beloit institution. the owner told us that she grew this company from a small farm stand into what it is today but she still has big dreams and she needs help. she is overwhelmed so we ve assembled a great team together and we re going to go give this business a makeover. come on. jackie, i m j.j. hi there. hi. this place is fantastic! thanks. i love this. jackie jeanette is the owner of bushel and peck s, a grocery store, restaurant and commercial kitchen. she started out 16 years ago when she left her corporate job in chicago to buy a farm outside the city of beloit, wisconsin. at first she sold produce at the local farmer s market, then in ....