Athol High School: Public comment for mascot renaming project now open
ATHOL HIGH SCHOOL
Modified: 12/15/2020 4:27:20 PM
In November, members of the Athol Royalston Regional School Committee voted to retire its “Red Raiders” moniker, name and mascot. The district decided to enlist the services of HEARD Strategy & Storytelling, a marketing and communications services agency, who on social media publicly offered pro bono rebranding services to any Massachusetts high school who made the decision to change their mascot and implemented a plan prior to the end of December.
Since then, according to a press release from CEO Jack Messier, HEARD has worked with members of the Athol High School Mascot Subcommittee to engineer a strategy of compiling community input for a period of time, then distilling that data into actionable items. The public commenting period opened Dec. 14 and continues through Jan. 4. The survey can be accessed on the AHS Facebook page. Physical surveys can be