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Spirits of Ecstasy

A new book celebrates Rolls-Royce’s singular achievements in the bespoke luxury world. <a class="g1-link g1-link-more" href="http://www.maxim.com.au/archives/16541">More</a> ....

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'Don't be afraid': Automakers encourage drivers to go bold with their cars


ABC News
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• 19 min read
Rolls-Royce
British automaker Rolls-Royce has been building bespoke cars for 100 years. The Phantom Tempus Collection is just one example of what is possible.
Dee Quon had a mission.
The Southern California resident and longtime MINI Cooper devotee wanted a black John Cooper Works Hardtop 2 Door equipped with every single package available and a piano black interior trim. Red stripes painted on the hood, too.
Quon searched and searched for her dream car at local dealerships. The result was always the same: No. ....

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Silver or White? No way. More drivers are demanding customization


(NEW YORK) Dee Quon had a mission.
The Southern California resident and longtime MINI Cooper devotee wanted a black John Cooper Works Hardtop 2 Door equipped with every single package available and a piano black interior trim. Red stripes painted on the hood, too.
Quon searched and searched for her dream car at local dealerships. The result was always the same: No.
A lot of dealers build what sells the most, she told ABC News. I was looking for certain options.
So Quon went online, placed a custom order and waited three months for her JCW MINI to arrive from the British automaker s plant in Oxford, U.K. The plant manager and the quality assurance manager even signed the inside of the hood, making her car a rarity. ....

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