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K-pop is a part of a bigger trend known as the Korean Wave or hallyu. In fact, in the late 1990s, it was the proliferation of Korean soap operas on TV that caught the attention of some Asian countries and has since grown exponentially to cover the many aspects of South Korean culture. Names like BTS, EXO, Blackpink, Twice, Got7 and Mamamoo are on the lips of youngsters around the world. Success didn’t come to these K-pop musicians overnight. They had to work long hours to achieve a memorable debut. In K-pop world, ‘rookie groups’ has a deeper connotation. Every year, dozens of rookie groups want to make their mark. The members are talented. They all work hard and they all want to be the next big star. But there is a process, a long one at that. Only a handful of these rookie groups succeed and that, too, after working for months, if not years, before making a big debut. The pressure is intense.

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